Mind Blowing Resources: May 2012

How to Get Your Resume Noticed

If you’re looking for a summer job or internship, join the club! You and several million other college students. To stand apart from the competition and make the most of the 10-15 seconds that Human Resources give most resumes, here are some tips for how to get your resume noticed.

Craft an opening statement. There’s a good chance your resume won’t be read word-for-word. Start with 2-3 lines that highlights your skills, greatest strengths, and philosophy. Hook ‘em and make them want to read on. They want to know what you can do for them.

Keep it focused. Only list relevant work experience for the job you’re applying to. If you’re applying for a fashion internship, your stint delivering newspapers as a teenager shouldn’t make the cut.

Tell them your results. If you were a secretary, don’t bore them with an obvious job description like, “Answered telephones in a professional and pleasant manner.” They’ll expect that. Tell them what you contribution was to the organization. They want to know your results! Use action-oriented words like “improved”, “clarified”, “developed”, or “implemented” so they can see the changes you instigated.

Include relevant experience. If you have volunteer, real-life experience, or certifications that lends themselves to the job that you’re applying for, make sure you list it below. The same goes for classes you’ve taken in that realm.

Use different color paper and font. First impressions count and you’ll be surprised how a thicker grade paper in a color other than white will garner extra attention. If you want your resume to stand out, ditch the basic black and go for a different shade instead, like navy blue, dark brown, or burgundy. Or, you can always print on pink paper and spray it in perfume. Hey, it worked for Elle Woods in Legally Blonde! (For the record, we’re totally joking about that last part.) How dramatic you go with your color and font will depend on the type of field you’re applying for.

Get a resume t-shirt printed. If you’re targeting a creative field that is lenient with dress codes, getting a resume t-shirt print would make you stand out.

Be cutting edge. This job seeker in France utilizes new technology with his resume with a CG Code on the back. While this might not work for the accounting industry, if you’re applying for a tech job, you’re sure to get noticed. Check it out.

When Social Media can be used for Social Good. Armani Way!

Cyrus and his team at R/GA created a hugely successful campaign for Georgio Armani, called Acqua For Life, that utilized social media to provide 10 million days of clean, safe drinking water for a child. During this limited-time campaign, every time someone “liked” Acqua for Life on Facebook, Georgio Armani donated $1 to the Tap Project. UNICEF estimates $1 provides 40 days of clean water, so 250,000 “likes” — and $250,000 — translated to 10 million days of clean water. And all it took was clicking a little thumbs-up icon.

Getty Images : Mind blowing TVC

Mind blowing TVC for Getty Images

Getty Images: From love to bingo in 873 images

television commercial

Awesome idea. You all watched it. Twice too, didn't you? There's 873 images in this stop motion, and before long I'm sure it'll have 873 million views online. Why not. Everyone is talking about it. Because eight hundred pictures of "family holding hands" and "walk on the beach" are far more exiting when made into an animation. It’s beautiful. It’s mesmerizing, and it has to be watched. Each one of the eight hundred and seventy-three images looks beautiful if you happen to randomly pause on it, and each one works so well with the next there’s never a jumpiness or awkward moment.

Also of note is the fact Getty Images has now compiled a database of more than thirty-eight million pictures, which, is frankly incredible. I doubt many of the photographers thought their snapshots would one day wind up in this lovely order, but something tells me they’re all pleased to have helped in a small way to create this masterpiece.

Google's best doodle ever

Google, the most popular search engine, has come out with another captivating doodle today. Today's doodle is designed to commemorate Robert Arthur "Bob" Moog, an American music enthusiastic and founder of Moog Music, who is widely known for his unique invention the Moog synthesizer.

The interactive doodle celebrates the Robert Moog's 78th birthday and also pays tribute to the American pioneer of electronic music.

His invention 'Moog synthesizer' is the pioneer of electronic musical instrument. This innovation inspired many and also used in creating numerous synthesizers which usually include the Minimoog Voyager, Little Phatty, Moog Minitaur, Moog Taurus Bass Pedals, Minimoog Model D, the Animoog ios app, and the Moogerfooger line of effects pedals.

Moog, (May 23, 1934 - August 21, 2005), has an impressive educational background. He has earned his bachelor's degree in physics from from Queens College, New York (1957) and also Ph.D. in engineering physics from Cornell University.

For his exceptional work he was also conferred awards including honorary doctorates. in 1970, he received a Grammy Trustees Award.

Moog's contribution to the music was also commemorated with a Special Merit/Technical Grammy Award, and an honorary doctorate degree from Berklee College of Music.

In 2005, he was diagnosed with a glioblastoma multiforme brain tumor and eventually died at the age of 71 in Asheville, North Carolina on August 21 in the same year.

Today's interesting Google doodle displays a virtual synthesizer that allow users to create music by clicking the keys. The doodle even allow users to play with the settings of the keyboard to compose and record music so that users can play them later. Google has also provided the option to share the doodle by integrating the Google+.

News is Courtesy: Indiatimes.com

18 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn

If you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 18 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.

LinkedIn is professional at its core

LinkedIn was created to connect professionals in online networking; Facebook was not. Although both services have evolved to include elements of each other, they do still remain true to their original purpose, and LinkedIn excels at presenting a professional front.

LinkedIn is a great place to gain expert status

Although experts are increasingly flocking to Facebook, it’s still hard for some people to take the site seriously. On LinkedIn, the setting is much more open to gaining expert status and credibility. Forums, question and answer sections, and groups make it simpler to connect and share your knowledge in a credible way.

LinkedIn represents a more targeted audience

Facebook is on track to hit the 1 billion-user mark this year, a figure that basically obliterates LinkedIn’s comparatively small 135 million plus users. One might think that more users means more exposure, and that would be correct, but on Facebook, you can’t be sure that the millions of users are actually online to hear about your professional life. On LinkedIn, you can expect to reach a more targeted audience that is connected to you, interested in your work, and willing to listen to what you have to say.

You’re more likely to get a recommendation on LinkedIn

A recommendation on either LinkedIn or Facebook is a great way to put your best foot forward, but you’re simply more likely to land one on LinkedIn. Recent stats show that 36% of LinkedIn users make a recommendation, compared to 27% of Facebook users. LinkedIn also has a 57% interested recommendation response, compared with 42% on Facebook.

LinkedIn users log in with a sense of purpose

While on Facebook, you may be surfing to find out about the latest cat video or your friend’s wedding photos, but LinkedIn tends to lead to a more task-driven visit. Users log in to check out job and collaboration opportunities, people to hire, and relevant industry news.

LinkedIn is a great place to showcase your unpaid work

Even if you haven’t been hired for a job in your life, chances are you’ve volunteered or done an internship before graduation. LinkedIn is specifically designed to help you showcase this experience.

LinkedIn is an online resume

LinkedIn is a great place to collect references, share your work experience, professional samples, and more. Your Facebook Timeline is much more like a digital scrapbook of personal experiences.

LinkedIn searching is more robust

While you can search for people and terms on Facebook, LinkedIn really shines in this category. You can search for companies, find people to connect with, get news, and more on LinkedIn. Your profile is also highly searchable, and represents a great tool for allowing recruiters to find you.

You can actually turn your LinkedIn profile into a resume

Although LinkedIn functions as an online resume, it’s also a time saver when it comes to creating one that you can print and hand out. Use this feature to stop neglecting your paper resume and have something to hand in.

Recruiters are more likely to share applications on LinkedIn

Facebook and LinkedIn are both experiencing growth in applications shared on their sites. But LinkedIn stands out for the number of candidates who actually apply. You can expect recruiters to go where the interest is, which clearly rests with LinkedIn.

Facebook is a major time suck

Facebook is fun, but for most users, it takes up much more time than it should. In a comparison, researchers found that Facebook visits resulted in stays of 405 minutes per visitor, compared with 17 minutes on LinkedIn. It is much wiser to spend 17 focused minutes on LinkedIn than several hours frittering your time away on Facebook.

Groups on LinkedIn are highly effective

Facebook has groups, but not on the level that LinkedIn does. LinkedIn remains an incredible resource for connecting and networking in industry groups on the site.

You’re more likely to get hired on LinkedIn

In a recent comparison of job search markers on Facebook and LinkedIn, LinkedIn beat Facebook handily in every category. The most interesting and revealing, however, was social employee hires, with LinkedIn earning 73% and Facebook at a low 22%.

LinkedIn is a great place for business introductions

One of the best features of LinkedIn is the ability to be introduced to new business contacts through the site, especially through contacts you already know.

LinkedIn users have more money

Out of all the popular social media sites, LinkedIn users have the highest average income of $89K. If you’re looking to earn a good salary, you’ll be in great company on LinkedIn.

LinkedIn activities are more attuned to job promotion

The top activities on LinkedIn are industry networking, keeping in touch, and networking between coworkers.

LinkedIn really shines with relevance

While your friends on Facebook may be sharing music videos that you scroll right past, LinkedIn works hard to bring you content that is the most relevant to you. The site sends emails to users with the most-shared news, groups that belong to your job focus, and contacts you’re likely to be interested in getting to know.

LinkedIn is awesome for research

Facebook is growing in this respect with better Pages, but LinkedIn still wins the battle of employer research. You find out who works there, who used to work there, whether or not you have any connections within the company, and more.

Fiat Palio Hilarious Commercial

The car for the best time of your life. Hilarious :)

Humor in advertisements

A hilarious take at a more serious problem. Humor sells!

Clearasil: Tough on Pimples

Humorous campaign for Nu-Ways Weiners famous hot dogs of Georgia.

UGC : More Movies. More Emotions.

Moontower Comedy Festival.

Rosetta Stone: It's time to think in English

It's not "on line",
the ducks are "in line".

It's not "in the table",
the cat is "on the table".

It's not "to the moon",
the dog howls "at the moon".

Flavored parking tickets for sensory advertising

GrupoFourMidio is now enabling drivers to sample products by infusing flavors and smells into parking tickets in Brazil.

Taste-based advertising is not a new frontier for marketers – in the past we have seen First Flavor’s Peel’n'Taste strips, while Wrigley’s has already used its mint gum flavor on parking tickets. Following in a similar vein, Brazilian company GrupoFourMidia is now including a variety of tastes and smells on parking tickets across the country.

Having already experimented with unusual mediums for advertising – take its pizza boxes with sound for example – GrupoFourMidio observed that once drivers buy a parking ticket they often place it in their mouths while looking for a space. By infusing the tickets with an aroma or flavor related to the product advertised on the reverse, the scheme enables brands to immediately catch potential customers’ attention and draw their eyes towards the printed advertisment on the ticket. A variety of tastes and smells can be captured and included on the tickets making the channel suitable for those involved in the food and beverage industry, as well as brands selling perfume or pleasant-smelling goods.

The concept takes Wrigley’s idea and opens it up to a number of businesses who might be looking to capture their audience’s attention in a new way, while allowing consumers to try before they buy. An idea to try out in your own experiential marketing campaigns?

10 Things You Should Not Have On Your Resume

20 seconds!

That's the average amount of time that an employer will spend scanning your resume. The phrase "Less is more" has often been used for design purposes, but it can apply just as well to your resume.

The point is to keep only information on your resume that is clear, simple and that supports your brand and message. It's a balance of having just enough information to draw the interest of an employer, while leaving room for you to further explain during an interview.

The more irrelevant information you add to your resume, the more it dilutes your "key message". Employers today also look right through fluff words and are rather annoyed by them.

So, you ask, "How can I power up my resume and make sure it contains the precise balance of information?"

Consider the following:

1. Replace the "Objective" statement on your resume with "Professional Profile." Employers today are not that interested in what you want. Your opening paragraph needs to be a strong message that summarizes your background and indicates what you are best at. That creates a theme that is then followed by proving that you are great at these things by showcasing supporting accomplishments in each job..

2. Eliminate superfluous, or "fluff" words. I can't tell you how many resumes start with "Dynamic visionary..." I call these fluff statements as anyone can make them and they add no real value to your resume. Keep your message on point and stick to the facts. If you want to express these traits, demonstrate it with what you have achieved or accomplished.

3. Watch your grammar. Sentences in resumes are written like headlines and are in the first person. In other words, the statement "I am known for consistently exceeding my sales quotas" becomes "Known for consistently exceeding sales quotas." Another one of the biggest mistakes when writing a resume is when people mix first person and third person. For example, although "Easily learns new software" sounds right, that is the third-person ("she learns") and should really be "Easily learn" ("I learn"). Small but important point, as you do want your resume to be grammatically correct.

4. Include one telephone number rather than multiple numbers. If you must list more than one number, make sure to specify under what conditions the other numbers should be used.

5. Do not include discriminating information. Avoid information that can lead one to discriminate against you, including age, sex, religion, marital status, and ethnicity. This includes the use of photos that should never be on a resume unless your face is an important part of your job (e.g. modeling, TV, etc.). In fact, some employers are forced to ignore your resume if it contains such information because of the chance that they may be accused of discrimination later in the process.

6. Keep information on your education specific to the degree received, major, institution attended, and if appropriate, your GPA. You do not need to reveal your graduating year, the institution(s) you transferred out of or high school attended.

7. Include only experiences that are relevant to the job. Employers are not interested in achievements or abilities that are not applicable to the job. If you are in sales and you helped develop an Access database to track supplies, that's nice, but not relevant. Also be cautious about listing your associations or volunteer work that is irrelevant or may be in conflict with the potential employer.

8. Eliminate skills for basic software programs.Most employers today expect you to be familiar with the basic computer programs.

9. Do not include references unless requested.Employers today expect you to offer references when requested, which is typically during the latter part of the interview process. A top five Peeve of recruiters is seeing "References available upon request" on the resume. Do
you really know anyone who would refuse to give references?

10. Maintain a reasonable length for your resume.If you are a recent graduate, most employers do not expect your resume to be more than one page. However, if you have had considerable professional experience then your resume should be two to three pages. Note the notion all resumes should be one page is not true especially in this market. Resumes need to have enough detail to support your positioning so a two to three page resume is acceptable. I always tell my clients a resume has to have a compelling message and be easy to read, so after you have tightened up your content, format it to have a decent amount of white space.

Finding the right balance of information for your resume can make it impactful. It's not about how long or short your resume is or how many employers you've worked for, but finding the right information and words to present it in the best light to demonstrate that you have the specific experiences and skills the employer is seeking.

So, keep in mind the phrase, "Less is more" when creating or updating your resume.

I am not a screwdriver

What is Creativity

Awesome Social Media Designer Keds

Lumen Bigott, a 22 years old graphic designer from Venezuela, designed these cool, futuristic shoes. After graduating, she did a Master in Marketing and Communication friom the Istituto Europeo di Design in Italy. Currently living in Milan she works as Art Director Junior at Bitmama where she have been involved in projects mainly for “mass market” brands, such as: Mulino Bianco, Via Milano, Snam and Esselunga. She designs almost anything but prefers to work on brand identities and user interfaces. Enjoy the remarkable work. Social media addicts cant wait to grab on of these.

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Fun ideas for packing

Packaging design has the primary goal to attract customers' attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.