In China, A Competition Where People Use Helicopters To Open Beer Bottles





The China Helicopter Tournament tests a pilot’s skills by making him perform the amazing feat of opening five beer bottles with a helicopter. During this segment of the competition, pilots were given eight minutes to open five beer bottles with an opener tied to the helicopter’s skid. Although this may sound ridiculous, it does take a lot of finesse to even open one, as the video below shows. Sadly, the pilot did not score any points for opening that bottle as it was damaged in the process. There are many other unique and extreme ways to open a beer bottle, but this is certainly the most over-the-top one. 

Artist Brings Banksy’s Street Art To Life As Animated GIFs








Mind Blowing Indoor Projection Mapping Takes Educational Donors on a Virtual Voyage

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To launch Simon Fraser University’s 50th Anniversary celebrations, the institution, known to be one of the most engaging educational groups in Canada, relied on a spectacular Experiential Projection Mapping to promote their new fundraising campaign.

 Using the back wall of the theatre as a surface, the projection transformed a block wall and three wooden columns into a hidden brick room, an underground train station and the window of a flying craft that took guests on a journey from campus to campus. All culminating with amazing digital fireworks display, to celebrate the 50th anniversary of SFU.   

The 3D renderings were created in Cinema 4D placing special attention and level of detail to the campuses spread across 3 cities. Because of the complexity and resolution of the landscape and buildings, the average time to render the each frame was almost 20 minutes.

 While most companies think of Projection Mapping requiring large budgets and projecting onto entire buildings, the SFU successful indoor mapping is a good example of how it can be successfully scaled down whilst keeping the experience engaging and very impacting. 

As the institution celebrates its history, using innovative and ground-breaking technology was a way to look ahead and bring a futuristic touch to their fundraising campaign. Moreover, this was a highly creative concept integrated into a fundraising campaign, that captivated everyone who was part of the event.


"Brand New Baby" Google Ad Helps You Through Pregnancy


Google Business UK released a wonderful new web film ad entitled "Brand New Baby". The heartwarming film showcases how Google products from mapping, Google Chat and Google Plus help this young couple through pregnancy. 


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The couple stay in touch from early stages to the actual day the baby decides it's time to join the world and of course the couple use Google to stay in touch, communicate. search for ways to induce labor and of course baby names. This new spot is focused on helping a young pregnant couple during some of the most important moment of their lives. This work is quite heartfelt and does a good job of showing the power that Google's products can have when used in combination. Enjoy

Evian Water: The Smart Drop Project



Evian has launched new service evianchezvous.com (evian-at-home.com) with the Evian Smart Drop, an innovative Wi-Fi fridge magnet in the shape of a drop of water. In a fun and simple way the Evian Smart Drop allows users to order natural mineral water, for delivery to their doorstep, without even using a computer or phone. The idea is to simplify peoples lives by making it possible to order bottled water the moment they realise they’re running out, when they’re in front of your fridge. No more carrying of heavy bottles from the shop. Instead it’s delivered to the doorstep in a few simple clicks. The design, inspired by 1980s Gameboy devices, seeks to avoid looking too technologically complicated. Evian hopes to offer the Smart Drop to the most faithful users of the evian-at-home.com service by 2013.

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The Smart Drop is made up of a microcontroller, LED screen, a wireless chip, battery and an inbuilt HTML5 app that does all the work. 
  

War Child: Awesome Campaign

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War Child: Where childhood thrives, war does not.
Advertising Agency: John St, Toronto, Canada

Awesome Cross-Platform Interactive Youtube Video from Nivea

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Emily is on a first date with her dream guy. What could possibly go wrong? You decide in this cross-platform, interactive YouTube video where you can click anything in the scene to cause a stressful situation.

URL: http://www.youtube.com/niveauk


Advertising Agency: Agency Republic, London, United Kingdom
Creative Director: Alistair Campbell
Art Director: Jason Keet
Copywriter: James Hodson
Director: Ben Gregor
Production Company: Knucklehead

Ogilvy Dubai Creates The World’s First Tastable Print Ad

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Taste, in every sense, is a personal thing. It has to be directly experienced to be completely understood, appreciated, sought for and subscribed to. For a beverage like Fanta which is relatively known for its unique orange taste, introducing a new “more orange-y” flavor – is undeniably, vague. No matter how much we described it. The product had to be tried, thus the necessary means of sampling. By creating the world's first tastable print ad, OgilvyOne Dubai enabled the audience to immediately and directly react and respond. Average and forgettable sampling was transformed into an innovative medium using print media to showcase the taste. This allowed for curious people to tear and try the new taste of Fanta straight from the print ad without having to drink it.



The copy in the poster and ads reads like this :

“Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta’s new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!”

Nicolaus Copernicus Google Doodle Celebrates Heliocentrism




















I was in for a surprise when I opened the Google Search home page! Another colourful doodle this morning and its not a static one like yesterday's but an animated doodle with the solar system and the planets floating around.

Today is the 540th birthday of Nicholas Copernicus and Google decided to honor him with an animated doodle. Nicolas Copernicus is credited with forming the comprehensive mathematical heliocentric model and his book De revolutionibus orbium coelestium (On the Revolutions of the Celestial Spheres) is considered one of the most important works in the history of science. After the publication of Celestial Spheres, the so-called Copernican Revolution began, ushering the world into the Scientific Revolution. Copernicus, a true Renaissance Man, served as a mathematician, astronomer, Catholic cleric, artist, physician and economist.

People who thought that the Sun revolved around the earth and other planets will understand the principle of Heliocentrism and that fact that it is the Earth and other planets that revolve around the sun. 

























You've often heard the term "Multi-disciplinarian" thrown around. It is often an over used or misused word. But there are a few people in this world who can be defined only by the term" Multi-disciplinarian." One such person is Nasir al Din al Tusi, a Persian polymath and prolific writer: an architect, astronomer, biologist, chemist, mathematician, philosopher, physician, physicist, scientist and theologian. His birthday falls on 18th February- today and Google Arabia decided to honor one of the greatest of later Persian scholars with a lovely doodle. He died on 26 June 1274

20 Mind Blowing Heart Logo Ideas Inspired by Valentines Season

Here's an inspirational collection is heart logo ideas inspired by Valentines season. The common denominator of these logo designs is the used of heart shape for their logo illustration.





















30 Mind Blowing Valentine Logo Design Featuring Heart Symbols


In the spirit of Valentine’s day, here’s a collection of Valentine logo design examples featuring heart symbols to rejoice the essence of love and giving. All of the logo designs present in this collection is presenting itself by means of the heart shape – a symbol of love which is perfect for Valentine season. Let’s celebrate the whole Valentine season by having this inspirational set of Valentines logo for you to browse.