Indiscriminate honking is abuse. A brilliant start up called the Briefcase(www.brief-case.co) from Mumbai, India wants to make urban living better by controlling excessive horn use in cars. Designed by Anand Damani and Mayur Tekchandaney, Bleep is a red button with a frowning face near the steering wheel that’s rigged to the car in a way that it beeps repeatedly when you honk. To silence the button, you have to press it. They tested it on around 30 people of varied ages over a period of six months. By inserting a microchip, they were able to measure how much the individual honked before and after using Bleep. In every case, instances of honking came down by more than 60%.
Watch the below inspiring speech from Anand Demani, Co- founder of a startup called Briefcase. His company uses science to change human behaviour. He applies the science of behavioural economics and cognitive neuroscience to change human behaviour in consumer, organizational and social fields. He considers himself an ordinary guy wanting to do extraordinary things.
Watch the below inspiring speech from Anand Demani, Co- founder of a startup called Briefcase. His company uses science to change human behaviour. He applies the science of behavioural economics and cognitive neuroscience to change human behaviour in consumer, organizational and social fields. He considers himself an ordinary guy wanting to do extraordinary things.
Awesome work and speech Anand! Really inspired.
ReplyDeleteVery useful to the community, indeed a brilliant startup! For entrepreneurs with this level of startup idea, iSeed would be very willing to be your co-founder.
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