IKEA Creates A Fun Vertical Wall-Apartment That You Can Climb

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture. 

The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position. 

Hand grips and steps are even installed on the artificial wall for rock climbing purposes. 

Members of the public are invited to climb the wall, with a safety harness and guidance from a professional, to try out the furniture in a fun and unique way. 

Check out the vertical wall-apartment below: 

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